The way negative keywords block all the unrelated searches, negative product targeting blocks brands or products that are irrelevant to you For example, if you have a clothing brand name "TinyTots" and there is a craft supply store with the same name, people who are looking for craft supplies would not be interested in buying clothesHere is an extensive list of Universal Negative Keywords that you will find useful It contains 800For example, if you're selling clothes, but you don't sell shorts, you can make 'shorts' a negative keyword That way you won't show your ad to a shopper looking for shorts (which may help you save money) You can learn more about how to choose negative keywords here Negative keywords can apply at two different levels campaignlevel and Negative Keywords Increase Your Adwords Roi Find Out How What are negative keywords
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